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Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)
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HTML 5 Versus the “Flash” Since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, saw a 10 percent decline in shipments in 2013 from 2012. If one in five page views are happening on mobile, that’s one out of five people having to deal with a broken user experience when they go to the video site on a mobile device. Those in the advertising, shopping, and enterprise industries are also beginning to focus their attention on mobile’s importance, as well as on Flash’s imitations with online video and display.. A report, which reveals key trends in digital advertising from more than 913 billion ad impressions worldwide for 2013, says to “expect engagement rates for HTML5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen delivery.” Not only is the ability to play ads on all platforms crucial for major businesses, it’s also imperative that once the viewer clicks on the ad, they are able to actually buy the product. This isn’t always the case, however, because Flash-based sites limit what can be done on mobile devices. While mobile is the most obvious advantage of HTML5 over Flash, there’s a feature that that’s just as important and powerful for Interactive Videos based on HTML5. Web crawlers and search engines can’t see inside of Flash, and they will never be able to. Those who still think Flash is the way to go for online video will likely be changing their tune in the near future as mobile usage continues to skyrocket and HTML5 gets closer to becoming the universal format for creating mobile-ready creative projects.

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