for all your website design, web page design , business website design ,
and search engine optimization (S.E.O.) needs in Kelowna and the Okanagan Valley
Content copyright 2016 intonetmarketing.com All rights reserved© All rights reserved
For all your website, web page, search engine optimization (SEO) plus marketing experience contact INTOnetMarketing.com. Web site design for business
in Kelowna and the Okanagan valley.
HTML 5 Versus the “Flash”
Since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, saw a 10 percent decline in
shipments in 2013 from 2012.
If one in five page views are happening on mobile, that’s one out of five people having to deal with a broken user experience when
they go to the video site on a mobile device. Those in the advertising, shopping, and enterprise industries are also beginning to
focus their attention on mobile’s importance, as well as on Flash’s imitations with online video and display..
A report, which reveals key trends in digital advertising from more than 913 billion ad impressions worldwide for 2013, says to
“expect engagement rates for HTML5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that
ensure seamless multiscreen delivery.”
Not only is the ability to play ads on all platforms crucial for major businesses, it’s also imperative that once the viewer clicks
on the ad, they are able to actually buy the product. This isn’t always the case, however, because Flash-based sites limit what can
be done on mobile devices.
While mobile is the most obvious advantage of HTML5 over Flash, there’s a feature that that’s just as important and powerful for
Interactive Videos based on HTML5. Web crawlers and search engines can’t see inside of Flash, and they will never be able to.
Those who still think Flash is the way to go for online video will likely be changing their tune in the near future as mobile usage
continues to skyrocket and HTML5 gets closer to becoming the universal format for creating mobile-ready creative projects.
NET Marketing News
Keeping up with the times