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Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)

Where oh where have my customers gone:  

Or “Do you have the right focus on your website?”

One of the main reasons I have found for a lack of interest in a website is poor marketing focus.

As an example of this I will tell you a true story.

I have a friend who wanted to buy some software from a major online business. She went to their

very impressive website to see what version and what features she needed for her new start up

business. She made her choice and then spent the next 20 minutes trying to find out where on this

site was the “BUY ME” button. Now most of us would have stopped WAY before that and simply gone

to another site. However my friend is very determined and contacted the IT department, asking

them “How do I buy your product?” The tech walked her through the menus to the bottom corner

of one of the pages, and there it was is small print the words “purchase product”.   Wow, I admire my

friends tenacity but how many of your customers would really spend that long in a search for

something that should be obvious.

The fact of the matter is, if you have a business, your website should be designed for one purpose -

to sell something. If you have a brick and mortar business you also want to have your address and

phone number very prominent - as many people use their phones as a phone book, to look up your

address and phone number.

According to Televox “94 percent of smartphone owners look for local information on their phone”

and “When searchers seek local information, 70 percent connect with the business”.

So when you are looking at your website or are considering getting someone to custom design your website,

ask your self these questions.

“If I was looking to buy this product, could I do so easily?

“If I wanted to visit/call this business - can I do so from my smart phone conveniently?

Don’t let your web-page/website fall into the highly artistic but useless category

- make your website work for you.


For all your website, web page, search engine optimization (SEO) plus marketing experience contact  Web site design for business in Kelowna and the Okanagan valley.

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