Business website keywords : Search engine usage and how “they” find you.  or “love them or hate them but you got to use them”    Computer search engines see ONLY text.  That information alone can help when designing a website. If your site is highly graphical but has very  little text content you can impress the humans but the computer search engines will consider your site of little  interest. Remembering that can save you months of frustration, wondering why no one is checking out your  site.  When crafting the text for your website you need to research what words are the most common for  searches in your business.  One way of searching these words out is simply checking out your competition,  seeing what words they use in their title.  Another method is checking out the search engine “suggestions” -  they usually contain the most common search words and terms.  You can also try using the Google Keyword Planner.  This is an excellent tool, just check out the suggested bid price and the “competition” column. It gives a  great bird’s eye view of what you should shoot for. After you have determined what people are searching  for, then you can make an informed decision of which keywords to use in your web page title,  and throughout the main texts of your website. Since you only have about 60 characters in your page title,  using a strong keyword in your title is better than using it in the description tag.    Carefully plan to use one or more relevant keywords in your title, and several times on each page  in the main text of the website. If you can use more than one keyword in the title while accurately  describing the content of your article, then do it. However, don’t go overboard with using numerous  top keywords in every location of your article. You want to optimize your article in a tasteful way without  compromising the relevance and quality of your writing. You need to find the right balance between  satisfying the search engines and not boring your human viewers. This is the art of search engine  optimization.