More Search Engine Optimization and content:

Or “Your website. Are we there yet?”

Online content marketing has expanded the field to include training videos, podcasts, and

even video games. But like every other online strategy, content marketing has its downsides.

Low quality content is the most common mistake and can affect your rankings and damage your website.

For example, content riddled with grammar and spelling errors makes you look careless and unprofessional.

Providing statements without verifying the facts can make you look foolish. Remember that the

content you put on your site might be the first impression a prospective client gets of your company.

Think of it this way, would you be interested in your own site if you were a customer.

Another mistake many businesses make is to pull away from content marketing all together.

This likely results from a trend against guest blogging prior to the recent Google updates.

Aggressive marketers were creating guest blog posts, and then submit them to anyone who would

publish them in return for a back link to their site. These back links were thought to be the perfect

marriage of content marketing and good Search Engine Optimization (SEO).

Google, however, thought differently. They saw poor quality content of no value used for nothing more

than back links. So Google took action against these aggressive marketers, and online internet marketers

became concerned. Many dropped guest blogging and content marketing entirely, worried that their

ranks would fall.

Google said marketers should provide valuable content and host it on reputable sites.

Which should have been the plan for most website and web page marketers to being with.

 

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