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Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)

More Search Engine Optimization and content:

Or “Your website. Are we there yet?”

Online content marketing has expanded the field to include training videos, podcasts, and

even video games. But like every other online strategy, content marketing has its downsides.

Low quality content is the most common mistake and can affect your rankings and damage your website.

For example, content riddled with grammar and spelling errors makes you look careless and unprofessional.

Providing statements without verifying the facts can make you look foolish. Remember that the

content you put on your site might be the first impression a prospective client gets of your company.

Think of it this way, would you be interested in your own site if you were a customer.

Another mistake many businesses make is to pull away from content marketing all together.

This likely results from a trend against guest blogging prior to the recent Google updates.

Aggressive marketers were creating guest blog posts, and then submit them to anyone who would

publish them in return for a back link to their site. These back links were thought to be the perfect

marriage of content marketing and good Search Engine Optimization (SEO).

Google, however, thought differently. They saw poor quality content of no value used for nothing more

than back links. So Google took action against these aggressive marketers, and online internet marketers

became concerned. Many dropped guest blogging and content marketing entirely, worried that their

ranks would fall.

Google said marketers should provide valuable content and host it on reputable sites.

Which should have been the plan for most website and web page marketers to being with.


For all your website, web page, search engine optimization (SEO) plus marketing experience contact  Web site design for business in Kelowna and the Okanagan valley.

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