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Capitalizing on existing marketing and converting customer hits:             

1) If you have invested a lot of time and money on letter head, posters, and other advertising make sure

add your web address to everything.

This may seem like one of the most obvious, but it is also often overlooked.

Make sure that all of your print ads, business cards, letterhead, etc. display your web address.

In addition, you should mention your website address on your answering machine message, in the

signature of the emails, and in any radio or television advertising. This is one of

the simplest Internet marketing tools that can drive a good deal of qualified prospects to

your site for relatively little cost, but many companies are still using the same marketing materials

that they used before they designed their website (and missed out on one of the simplest Internet

marketing tricks available).

2) You have hits on your website but you are not getting any traffic to your business.

If this is true, you should analyse your site and ask a hard question.  Am I bragging about me?

Make sure your text is designed to focus on your customer's needs and interests, not your company.

A common mistake that companies make is designing their text to try to validate themselves and

their business. That is why what follows is one of the most critical Internet marketing tools.

Visitors to your custom designed website are more interested in learning how your products or

services can help THEM. NOT hearing how great you are or learning about the history of your company.

Does your website use the words "we", "us", and "our" more than it uses the words "you" and "your"?

If so, your website text copy may be too self-focused. Shifting the focus of your website to more

customer based words and presentation is another excellent Internet marketing trick that will

help you to better connect with your visitors.

Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)
For all your website, web page, search engine optimization (SEO) plus marketing experience contact  Web site design for business in Kelowna and the Okanagan valley.

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