for all your website design, web page design , business website design ,
and search engine optimization (S.E.O.) needs in Kelowna and the Okanagan Valley
Content copyright 2016 intonetmarketing.com All rights reserved© All rights reserved
Capitalizing on existing marketing and converting customer hits:
1) If you have invested a lot of time and money on letter head, posters, and other advertising make sure
add your web address to everything.
This may seem like one of the most obvious, but it is also often overlooked.
Make sure that all of your print ads, business cards, letterhead, etc. display your web address.
In addition, you should mention your website address on your answering machine message, in the
signature of the emails, and in any radio or television advertising. This is one of
the simplest Internet marketing tools that can drive a good deal of qualified prospects to
your site for relatively little cost, but many companies are still using the same marketing materials
that they used before they designed their website (and missed out on one of the simplest Internet
marketing tricks available).
2) You have hits on your website but you are not getting any traffic to your business.
If this is true, you should analyse your site and ask a hard question. Am I bragging about me?
Make sure your text is designed to focus on your customer's needs and interests, not your company.
A common mistake that companies make is designing their text to try to validate themselves and
their business. That is why what follows is one of the most critical Internet marketing tools.
Visitors to your custom designed website are more interested in learning how your products or
services can help THEM. NOT hearing how great you are or learning about the history of your company.
Does your website use the words "we", "us", and "our" more than it uses the words "you" and "your"?
If so, your website text copy may be too self-focused. Shifting the focus of your website to more
customer based words and presentation is another excellent Internet marketing trick that will
help you to better connect with your visitors.
For all your website, web page, search engine optimization (SEO) plus marketing experience contact INTOnetMarketing.com. Web site design for business
in Kelowna and the Okanagan valley.
NET Marketing News
Keeping up with the times