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Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.” One word of warning - people like me that help you with Search Engine Optimization CANNOT guarantee placement. What we can do is position your site to be both search engines and consumer friendly. We help your website became the best reflection of you and your business. However, there are web designers who claim to be able to “get you to page 1 on Google”. Here is what Google has to say: “Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines” There are no short cuts, and especially as the internet becomes bigger and more complex. It all comes back to tried and true marketing principles, For long term success, give customers good service and good products and they will come back for more.

 

For all your website, web page, search engine optimization (SEO) plus marketing experience contact INTOnetMarketing.com.  Web site design for business in Kelowna and the Okanagan valley.
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
Or Search Engine Optimization: understanding the ways of “the search”. Lesson one: What are the search engines looking for? Like any business Search Engine companies want to make money. A satisfied customer comes back and buys again, that’s basic marketing. So how does this work for Search Engines? An easy analogy is shopping for groceries. If you go to a super market and the product you are looking for is not stocked or hard to find, you are less likely to come back. However, if you can find what you are looking for quickly and efficiently you are more likely to walk away satisfied. That philosophy is the same for any business including Search Engines.  Google, Yahoo and all the others want you as a consumer of internet information to be satisfied with your results. So if your page is not moving up in the rank you need to ask yourself the question. Would I go to my own site? Is it REALLY interesting? Here is what Google says about its optimization strategy. 

Search Engine Rage:

Why is my page just sitting there on Google

(and other engines) and not moving up in the ranks?

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