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Business web page layout primer:
OR: Lots of ideas but where do I start?
A company's website is one of its most important assets. If a customer comes to your website
and it looks like you didn't put a lot of time into making it attractive, they may leave the site. Even
more important, however, is a website's functionality; if your website is beautiful but customers are
unable to find what they're looking for, you can be sure that they will leave. We all have stories about
going to a website only to be frustrated trying to find what we are looking for. So if your website is
not designed correctly your customers will simply leave and go else where.
So here are some pointer for business website design.
1) Don't give visitors too many options. Keep the homepage simple and beautiful so your audience can
easily find what they're looking for, all while being guided by captivating images.
2) Think through the most logical categorization of the items in your navigation, and utilize drop-down
menus to sort those items so visitors don't struggle to find what they need. Take your time on this area.
The success of your website depends on the customer logically and quickly finding what they are
looking for.
3) Use visual elements to tell a story about your company that helps visitors understand the experience
of working with your product or service. The images should be pertinent and not overwhelming.
4) Don't skimp on the detail on your product pages. If you're selling a product, explain every feature of
that product and what they do, using both text and graphic elements to do so.
5) The most important of all. Keep it simple. If you only need a few options to explain your company's
function or direct site visitors to take a certain action, don't overload the website.
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