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Video or digital signage  Digital sign-age content may be both frequently  and easily updated, saving the printing and/or  construction costs associated with static sign- age, Also because of the interactive abilities  available through the accompanying employment  of such real-world interfaces as embedded touch  screens, movement detection and image capture  devices, it provides excellent marketing  potential. Using QR codes  QR Codes are simple little 2D images that when  scanned with a smart phone can direct the user  directly to a retailers website, Facebook Page or  even a YouTube Video. When you’re distributing promotional flyers include  a QR Code, you can have it directing people to  your website or even to a simple Youtube video.  Or  produce your own branded stickers with a QR code  and stick them on product tags, when customers  take their purchase home they can scan the code  and see your specially built web site designed to  give them more information. Video spokesperson A Video Spokesperson is one of the most  powerful types of video marketing, but like most  powerful things, it needs to be used with  intelligence and moderation. The use of a video spokesperson at several  places in your site helps to lead visitors down a  desired path. However, remember the higher the  graphic content the slower the load times -  especially for smart phones (Know your market) Smart phones. A study conducted in September 2012 concluded that 4 of 5  smart phone owners (85.9M U.S. users) are actually using the  device to shop. Are you ready? Bandwidth Is a term used to refer to various bit-rate measures,  representing the available or consumed data communication  resources expressed in bits per second or multiples of it. That  is a fancy way of saying “only so much water can flow through  a pipe”. Therefore the more graphic and media on the website,  the slower the download time. On a laptop this may not be  significant but on a smart phone this can be much longer,  sometimes too long. Remember in this case, the amount of  information is not limited by the actual device but on HOW they  get that information (i.e. wireless)
For all your website, web page, search engine optimization (SEO) plus marketing experience contact  Web site design for business in Kelowna and the Okanagan valley.

Business web page layout primer:             

OR: Lots of ideas but where do I start?

A company's website is one of its most important assets. If a customer comes to your website

and it looks like you didn't put a lot of time into making it attractive, they may leave the site. Even

more important, however, is a website's functionality; if your website is beautiful but customers are

unable to find what they're looking for, you can be sure that they will leave. We all have stories about

going to a website only to be frustrated trying to find what we are looking for. So if your website is

not designed correctly your customers will simply leave and go else where.

So here are some pointer for business website design.

1) Don't give visitors too many options. Keep the homepage simple and beautiful so your audience can

easily find what they're looking for, all while being guided by captivating images.

2) Think through the most logical categorization of the items in your navigation, and utilize drop-down

menus to sort those items so visitors don't struggle to find what they need. Take your time on this area.

The success of your website depends on the customer logically and quickly finding what they are

looking for.

3) Use visual elements to tell a story about your company that helps visitors understand the experience

of working with your product or service. The images should be pertinent and not overwhelming.

4) Don't skimp on the detail on your product pages. If you're selling a product, explain every feature of

that product and what they do, using both text and graphic elements to do so.

5) The most important of all. Keep it simple. If you only need a few options to explain your company's

function or direct site visitors to take a certain action, don't overload the website.


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